Fred Keeton is widely respected for his knowledge and business acumen, and he is a noted and sought after speaker. Keeton articulates the requirement for inclusion driven business enhancement and provides passionate leadership. Fred's veteran business and corporate relations experience allows him to effectively address dynamic and highly challenging issues in our ever changing political, social and economic environment.

Keeton is a native of Morton, MS and is the youngest of 11 children. His parents, Fred Keeton Sr. and Elizabeth McCoy-Keeton instilled in each of their children the importance of integrity, education, and personal achievement; qualities he instills in others today. In 1975 he entered Jackson State University in Jackson, Mississippi working towards a bachelor of science degree in political science, concurrently working full-time for an Allstate insurance company to pay for school. Keeton's career has taken him from an insurance customer service representative, claims adjuster, licensed insurance broker/agent and Manager in Risk and Insurance Management to Director of Corporate Claims Management, Director of State Government Affairs, Division Vice President Government Affairs, and finally Vice President of External Affairs and Chief Diversity Officer.

Throughout Keeton's tenure, he has developed relationships with community and philanthropic leaders, government officials, and key business leaders. Fred serves as Co-Chair of the American Gaming Association's Diversity Task Force; he is a member of the governing board of the National Minority Supplier Development Council (NMSDC), and he continues to take a national leadership role in our country's quest for full inclusion.